ADVERTISING BIDDING OPTIMIZATION BY TARGETING BASED ON SELF-LEARNING DATABASE
The method of targeting advertising on Internet sites based on a structured self-learning database is considered. The database accumulates data on previously accepted requests to display ads from a closed auction, data on participation in the auction and the results of displaying ads – the presence...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lublin University of Technology
2023-12-01
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| Series: | Informatyka, Automatyka, Pomiary w Gospodarce i Ochronie Środowiska |
| Subjects: | |
| Online Access: | https://ph.pollub.pl/index.php/iapgos/article/view/5376 |