Accounting reflection of business transactions for the acquisition of brand assets of the enterprise
The article determines that one of the main indicators of the consumer’s attitude to the brand is loyalty. The indicators that can be used to determine the degree of consumer loyalty to the brand are considered. The general characteristics of the brand are determined, in particular: the brand exists...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2020-12-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/221910/222162 |