Factors of Airline Marketing

Factors of Airline Marketing

The paper addresses several marketing related notions associatedwith airline strategic planning and positioning. Besideexamining the distinctions between network operator and nicheplayer, this paper treats the state of Croatia Airlines within thereported AEA benchmarking of the specific elements of...

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Bibliographic Details
Main Authors: Ivan Mišetić, Sanja Steiner, Mirko Tatalović
Format: Article
Language:English
Published: University of Zagreb, Faculty of Transport and Traffic Sciences 2007-01-01
Series:Promet (Zagreb)
Subjects:
airline marketing
revenue management
benchmarking
pricing and demand elasticity
reservation/distribution system
network hubbing
Online Access:http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/930

Internet

http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/930

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