STRATEGY COMPETITIVE DEVELOPMENT OF THE COMPANY BMW GROUP
This article presents the main strategies for the formation of a competitive advantage of BMW Group in the international arena. The main directions of development in the short-term and long-term strategy are shown. Methods of formation of successful strategy are proved, and the basic elements and th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2019-05-01
|
| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/537 |