Ranking and measuring the dynamics in the reasons-for-buying selected produce
Aim of study: Individual purchasing behaviour depends on economics, psychology, marketing and sensory science. Given that the list of reasons-for-buying is almost unlimited, we have defined 14 pre-set descriptors thought to entail the more important attributes when make buying decisions within a fo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
2023-12-01
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| Series: | Spanish Journal of Agricultural Research |
| Subjects: | |
| Online Access: | https://sjar.revistas.csic.es/index.php/sjar/article/view/20282 |