How market orientation induces small business performance: The role of strategic fits
The purpose of this study is to shed light on how strategic fits between market orientation and the prospector strategy leads to higher performance of small businesses in Vietnam. This study draws from the contingency theory of organization to propose that strategic fits in small businesses represen...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2021-04-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/60623 |