Enhancing Marketing Strategy for Agri-Shops in Academic Institutions in Thailand

Enhancing Marketing Strategy for Agri-Shops in Academic Institutions in Thailand

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This study addresses the marketing needs of agricultural product shops located at academic institutions in Bangkok, Thailand. The aim was to develop an effective marketing strategy that caters to the diverse consumer groups visiting the farm shop. Data were collected through a structured questionnai...

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Bibliographic Details
Main Authors: Jeeranun Khermkhan, Rangsima Pimthong, Suneeporn Suwanmaneepong, Harry Jay Cavite
Format: Article
Language:English
Published: Agricultural Extension Society of Nigeria 2024-04-01
Series:Journal of Agricultural Extension
Subjects:
marketing strategy
SWOT analysis
marketing mix factors
agricultural shops
Online Access:https://www.journal.aesonnigeria.org/index.php/jae/article/view/3991

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