Customer loyalty guidelines for independent financial advisers in South Africa

Orientation: Independent financial advisers in South Africa can make a valuable contribution to the financial well-being of the country’s citizens and, through sound financial planning and education, assist them in becoming financially independent. Research purpose: The purpose of this study was to...

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Bibliographic Details
Main Authors: Estelle van Tonder, Mornay Roberts-Lombard
Format: Article
Language:English
Published: AOSIS 2016-04-01
Series:Acta Commercii
Subjects:
Online Access:https://actacommercii.co.za/index.php/acta/article/view/337