Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services
The telecommunications industry is highly competitive, as operators engage in fierce attacks, especially in bundled services, to acquire new customers originating high churn rate. The objective of this paper is to gain a comprehensive understanding of the factors influencing the switching of operato...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241245191 |