King customer forever: Customer satisfaction and beyond

"King Customer!" So proclaimed the front cover of Business Week in a 1989 issue. At about the same time, "Rediscovering the Customer" was the title of a series of company vignettes in Fortune magazine. And a Wall Street Journal article asked, "For Customers, More Than Lip Se...

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Bibliographic Details
Main Author: Myuers James
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2004-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710402103M.pdf