ANALYSIS OF THE ROMANIAN ADVERTISING MARKET

Once with the gradual disappearance of the monopoly of the state and the socialist economy, the Romanians were forced to reinvent advertising and marketing communications. The tests on our own have turned into a need to professionalize these fields, which are one of the most powerful engines...

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Bibliographic Details
Main Authors: CHIRILA SOFIA, ABONTU CECILIA IRINA
Format: Article
Language:English
Published: Academica Brâncuşi 2010-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2010-04.II/7_SOFIA_CHIRILA.pdf