KEPRIBADIAN, MOTIVASI, DAN PERILAKU KOMPLAIN BERDASARKAN SUKU
The behavior of complaints is an important issue so that consumers can express their dissatisfaction to the consumption of goods and/or services. This study aims to analyze personality and motivation on complaint behavior based on ethnicity. The design of this study used quantitative and cross-sect...
Main Authors: | , |
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Format: | Article |
Language: | Indonesian |
Published: |
Institut Pertanian Bogor
2019-10-01
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Series: | Jurnal Ilmu Keluarga dan Konsumen |
Subjects: | |
Online Access: | http://jai.ipb.ac.id/index.php/jikk/article/view/22943 |