KEPRIBADIAN, MOTIVASI, DAN PERILAKU KOMPLAIN BERDASARKAN SUKU

The behavior of complaints is an important issue so that consumers can express their dissatisfaction to the consumption of goods and/or services. This study aims to analyze personality and motivation on complaint behavior based on ethnicity. The design of this study used quantitative and cross-sect...

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Bibliographic Details
Main Authors: Dwi Wandani, Megawati Simanjuntak
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2019-10-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
Online Access:http://jai.ipb.ac.id/index.php/jikk/article/view/22943