EFFECT OF CUSTOMER SERVICE ON CORPORATE COMPETITIVE ADVANTAGE IN THE NIGERIAN TELECOMS SERVICE INDUSTRY

This study is carried out to examine the effect of customer service on the corporate competitive advantage from the perspective of selected firms in the Nigerian telecom service industry. It was a quantitative study under which suitable research methods were utilized. A sample of 420 was drawn fr...

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Bibliographic Details
Main Authors: Patrick Kunle Adeosun LADIPO, Ismail Tubosun AREBI, Olushola Solomon AKEKE, Babatunde BISIRIYU
Format: Article
Language:English
Published: Universitaria Press Craiova 2021-11-01
Series:Management & Marketing
Subjects:
Online Access:https://www.mnmk.ro/documents/2021_2/5-10-2-21.pdf