PENGARUH KREDIBILITAS BANK, PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN APLIKASI PERBANKAN TERHADAP MINAT NASABAH MENGGUNAKAN LAYANAN BSI MOBILE DI BANK SYARIAH INDONESIA KCP PONOROGO SOETTA

Customer interest is the desire to try the product and an interest arises in using and owning the product. Customer interest can be influenced by several factors including the bank's credibility, perceived usefulness and perceived convenience. Bank credibility is a form of customer trust...

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Bibliographic Details
Main Authors: Nur Hayati, Ajeng Pipit Fitriani
Format: Article
Language:English
Published: Accounting Department Institut Teknologi dan Bisnis Asia Malang 2023-07-01
Series:Riset Akuntansi
Subjects:
Online Access:https://jurnal.stie.asia.ac.id/index.php/ristansi/article/view/1720