PENGARUH KREDIBILITAS BANK, PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN APLIKASI PERBANKAN TERHADAP MINAT NASABAH MENGGUNAKAN LAYANAN BSI MOBILE DI BANK SYARIAH INDONESIA KCP PONOROGO SOETTA
Customer interest is the desire to try the product and an interest arises in using and owning the product. Customer interest can be influenced by several factors including the bank's credibility, perceived usefulness and perceived convenience. Bank credibility is a form of customer trust...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Accounting Department Institut Teknologi dan Bisnis Asia Malang
2023-07-01
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Series: | Riset Akuntansi |
Subjects: | |
Online Access: | https://jurnal.stie.asia.ac.id/index.php/ristansi/article/view/1720 |