Interesting and impressive: exploring design factors for product graphics interchange format to enhance engagement

Interesting and impressive: exploring design factors for product graphics interchange format to enhance engagement

Product graphics interchange formats (GIFs) employ this format to show the features of the product and make up for the lack of physical experience online. These GIFs have been widely applied in domains such as e-shopping and social media, aiming to interest and impress viewers. Contrary to this wide...

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Bibliographic Details
Main Authors: Wei Xiang, Tianhui Guo, Weiyue Gao, Xueyou Wang, Ziyue Lei, Xuanhui Liu, Lingyun Sun
Format: Article
Language:English
Published: Cambridge University Press 2023-01-01
Series:Design Science
Subjects:
product presentation
interest
impression
motion design
co-design
Online Access:https://www.cambridge.org/core/product/identifier/S205347012300029X/type/journal_article

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