MSMEs Marketing Strategy During the Covid 19 Pandemic To Achieve Competitive Advantage

During the COVID-19 pandemic, in general, some small entrepreneurs otherwise known as MSMEs experienced quite difficult conditions, in addition to a decline in people's purchasing power, as well as increasingly fierce business competition, both nationally and internationally. Even so, it canno...

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Bibliographic Details
Main Authors: Joni Hendra, Sudarmiatin, Agus Hermawan
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2022-12-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Online Access:https://ijhess.com/index.php/ijhess/article/view/286