Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Campus prostitution, quite different from traditional prostitution, is commonly known as “hook-up” and it is highly frowned upon as a major social vice in Nigeria. This study examined the potentials of Facebook, Twitter, and WhatsApp in influencing the attitudinal change of female students toward ca...

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Bibliographic Details
Main Authors: Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi, Charles Eze Obeta
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-03-01
Series:Innovative Marketing
Subjects:
attitude
Facebook
marketing
prostitute
Southeastern Nigeria
theory of reasoned action
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19694/IM_2024_01_Okolo.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19694/IM_2024_01_Okolo.pdf

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