The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity
Nowadays, branding and brand management are of much interest in the world of marketing. The main purpose of many organizations is building a powerful brand in the market. Among the tangible aspects of a product or a service, the most important one is the brand image, which most marketing strategies...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2017-05-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_990_6921465e21c861ef3155fea6aace8497.pdf |