The role of perceived value in promoting customer satisfaction: Antecedents and consequences
The aim of this study was to investigate the role of perceived customer value in promoting customer satisfaction in the South African leafy vegetable market. The study also examined the antecedents of customer value and the outcomes of customer satisfaction. The study was quantitative in nature, usi...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2019-01-01
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| Series: | Cogent Social Sciences |
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| Online Access: | http://dx.doi.org/10.1080/23311886.2019.1684229 |