Sikap Etnosentrisme Memoderasi Pengaruh Product Knowledge, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk UMKM
Micro, Small and Medium Enterprises (MSMEs) have an important role in the development and economic growth of Bali. One of the MSMEs that still exists and survives in the Province of Bali is Endek fabric. Increasingly intense competition demands endek MSMEs to make competitive competitive strategies....
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2020-02-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/47373 |