Classification of management tools in small business organizations for developing a sales funnel

Classification of management tools in small business organizations for developing a sales funnel

In the modern world, companies that use CRM systems, SMM marketing (digital marketing in social networks), provide this, cause of the demand to build a sales funnel. The main goal is to build an effective sales funnel that will attract customers and increase profits. This study is aimed at select...

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Bibliographic Details
Main Authors: E. R. Tolstova, L. V. Silakova
Format: Article
Language:English
Published: Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education 2023-05-01
Series:Омский научный вестник: Серия "Общество. История. Современность"
Subjects:
sales funnel
small business
management systems
social networks
digital marketing
Online Access:https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2023/%D0%A2.8,%20%E2%84%96%202%20(%D0%9E%D0%98%D0%A1)/145-154%20%20%D0%A2%D0%BE%D0%BB%D1%81%D1%82%D0%BE%D0%B2%D0%B0%20%D0%AD.%20%D0%A0.,%20%D0%A1%D0%B8%D0%BB%D0%B0%D0%BA%D0%BE%D0%B2%D0%B0%20%D0%9B.%20%D0%92..pdf

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https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2023/%D0%A2.8,%20%E2%84%96%202%20(%D0%9E%D0%98%D0%A1)/145-154%20%20%D0%A2%D0%BE%D0%BB%D1%81%D1%82%D0%BE%D0%B2%D0%B0%20%D0%AD.%20%D0%A0.,%20%D0%A1%D0%B8%D0%BB%D0%B0%D0%BA%D0%BE%D0%B2%D0%B0%20%D0%9B.%20%D0%92..pdf

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