Classification of management tools in small business organizations for developing a sales funnel
In the modern world, companies that use CRM systems, SMM marketing (digital marketing in social networks), provide this, cause of the demand to build a sales funnel. The main goal is to build an effective sales funnel that will attract customers and increase profits. This study is aimed at select...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education
2023-05-01
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| Series: | Омский научный вестник: Серия "Общество. История. Современность" |
| Subjects: | |
| Online Access: | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2023/%D0%A2.8,%20%E2%84%96%202%20(%D0%9E%D0%98%D0%A1)/145-154%20%20%D0%A2%D0%BE%D0%BB%D1%81%D1%82%D0%BE%D0%B2%D0%B0%20%D0%AD.%20%D0%A0.,%20%D0%A1%D0%B8%D0%BB%D0%B0%D0%BA%D0%BE%D0%B2%D0%B0%20%D0%9B.%20%D0%92..pdf |
| Summary: | In the modern world, companies that use CRM systems, SMM marketing (digital
marketing in social networks), provide this, cause of the demand to build a sales
funnel. The main goal is to build an effective sales funnel that will attract customers
and increase profits. This study is aimed at selecting a set of services that can help
the development of a small business characterized by low revenue volumes, and, as
a result, small budgets for promotion, as well as a small number of staff.
The article discusses the current problems of small business, CRM systems and
services that help promote social networks.
The main applied research methods: these are abstraction, generalization,
competitive analysis and comparison.
The following problems are identified for small businesses: the issue of scaling, the
need to automate workflows, collecting feedback and feedback from customers,
processing applications, great competition in the market, parallelization of
workflows, organization of hierarchy in the workflow.
The concept of sales funnels for any type of organization, enterprise, startup, etc.
is considered. Common features, stages that should characterize the planned sales
funnel are highlighted.
A comparison of various services that help in the development and implementation
of a marketing strategy is carried out. There are 4 categories of digital services
for working with business automation and sales funnel: information systems and
technologies that help to design a business model as a whole, create quality
management systems, etc.; programs for business modeling, development of
working documentation and requirements; CRM systems designed for planning
employee tasks and storing customer data; services that help with promotion in social
networks. Thanks to them, such tasks as: modeling of the sales funnel, automation
of business processes, templates of working scenarios, instructions, regulations for
employees, conversion analytics and traffic arbitration are solved. The classification
of programs and services that will automate the company’s sales funnel, taking into
account the price of the product and its functionality, the combination of which will
be optimal for small businesses, is proposed. |
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| ISSN: | 2542-0488 2541-7983 |