Classification of Franchise Networks in the Retail Trade
The article clarifies the definitions of the concepts of «franchise network», «franchise trade network», «franchise retail network», which is substantiated by the lack of a unified approach to interpretation of these concepts. The classification of franchise networks in the retail trade taking in...
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| Format: | Article |
| Language: | English |
| Published: |
PH "INZHEK"
2016-11-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2016-4_0-pages-114_119.pdf |
| Summary: | The article clarifies the definitions of the concepts of «franchise network»,
«franchise trade network», «franchise retail network», which is substantiated
by the lack of a unified approach to interpretation of these concepts. The
classification of franchise networks in the retail trade taking into account
peculiarities in the operation of this sub-sector of the market economy is
developed; classification attributes are identified and types of franchise
retail chains are characterized. The proposed classification of franchise retail
networks is adapted to the economic situation in Ukraine and specifics of
the national franchise relations. It will facilitate a deeper understanding of
the essence of the formation and operation of franchise retail chains and
also help Ukrainian entrepreneurs to justify choosing the most suitable for
them franchising model and allow to establish such a network with regard
to various attributes using a complex approach. |
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| ISSN: | 2222-0712 2311-1186 |