Challenging Brands’ Calculated Messages of Hope during a Pandemic: Twitter-User Response to COVID-19 Advertising Campaigns
Typically, consumer advertising is designed to promote or build brand identity for goods or services. Yet when a major crisis disrupts the everyday flow of life, advertisers often pivot from directly pitching their brands to conveying messages that somewhat reflect the tone of public service announc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Paderborn University: Media Systems and Media Organisation Research Group
2022-04-01
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| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/1310 |