Proposal for the implementation of pro-environmental behaviours in the form of open eco-innovations – A perspective of consumers of hotel services
The role of eco-innovations in the contemporary hotel business is not only a marketing façade aiming at attracting the attention of a potential guest with a high environmental awareness, but more and more often it becomes a form of the operationalisation of environmental objectives inscribed in hote...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-06-01
|
| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123001610 |