Effect of E-Service Quality and Customer Trust on Zalora User Behavior

The introduction of technology has brought about considerable changes in consumer shopping habits, particularly with the advent of e-commerce platforms. E-commerce has transformed the manner in which consumers shop by offering increased flexibility, convenience, and ease of use. However, to sustain...

Full description

Bibliographic Details
Main Authors: Bilqiesta Rahmania Putri, Albari Albari
Format: Article
Language:English
Published: cita konsultindo 2024-02-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:https://www.ajmesc.com/index.php/ajmesc/article/view/727