ETNOGRAFI DAN FOKUS STEREOTIP SEBAGAI PENDEKATAN DALAM MELAKUKAN RISET PRODUK SERTA POTENSI PASAR PADA MASYARAKAT YANG MULTIETNIS
Actually multiethnic society is a potential market to launch a product. The problem is that the potential product and it s publicize on media become an horizontal conflict among ethnics. Etnography as a chain of both anthropology and sociology majors is quite relevant to anticipate the collision of...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2003-01-01
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| Series: | Nirmana |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16102 |