Market-Driven Management as Entrepreneurial Approach
Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts, which have been until then unknown to other a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2009-01-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9351 |