Market-Driven Management as Entrepreneurial Approach
Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts, which have been until then unknown to other a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2009-01-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9351 |
| _version_ | 1819284730630111232 |
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| author | Carlo Vallini Christian Simoni |
| author_facet | Carlo Vallini Christian Simoni |
| author_sort | Carlo Vallini |
| collection | DOAJ |
| description | Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product
or service concepts, which have been until then unknown to other agents. Market-driven management is not posited to be an alternative to entrepreneurial management, a surrogate or even a better substitute to entrepreneurship. They are, rather, two different theoretical constructs that can be fully integrated.
Value creation and appropriation within the market is the node of the relationship between entrepreneurship and market-driven management. |
| first_indexed | 2024-12-24T01:52:01Z |
| format | Article |
| id | doaj.art-a1564d363a324b4b8c0a65004b7f29d0 |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-12-24T01:52:01Z |
| publishDate | 2009-01-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-a1564d363a324b4b8c0a65004b7f29d02022-12-21T17:21:41ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192009-01-011263910.4468/2009.1.03vallini.simoni129Market-Driven Management as Entrepreneurial ApproachCarlo ValliniChristian SimoniEntrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts, which have been until then unknown to other agents. Market-driven management is not posited to be an alternative to entrepreneurial management, a surrogate or even a better substitute to entrepreneurship. They are, rather, two different theoretical constructs that can be fully integrated. Value creation and appropriation within the market is the node of the relationship between entrepreneurship and market-driven management.https://symphonya.unicusano.it/index.php/sym/article/view/9351globalisationmarket-driven managemententrepreneurial managementtheories of the firmmarket-space competitioncompetitive customer value |
| spellingShingle | Carlo Vallini Christian Simoni Market-Driven Management as Entrepreneurial Approach Symphonya globalisation market-driven management entrepreneurial management theories of the firm market-space competition competitive customer value |
| title | Market-Driven Management as Entrepreneurial Approach |
| title_full | Market-Driven Management as Entrepreneurial Approach |
| title_fullStr | Market-Driven Management as Entrepreneurial Approach |
| title_full_unstemmed | Market-Driven Management as Entrepreneurial Approach |
| title_short | Market-Driven Management as Entrepreneurial Approach |
| title_sort | market driven management as entrepreneurial approach |
| topic | globalisation market-driven management entrepreneurial management theories of the firm market-space competition competitive customer value |
| url | https://symphonya.unicusano.it/index.php/sym/article/view/9351 |
| work_keys_str_mv | AT carlovallini marketdrivenmanagementasentrepreneurialapproach AT christiansimoni marketdrivenmanagementasentrepreneurialapproach |