DENTAL MARKETING: BENEFITS AND LIMITATIONS

Compared to other medical sectors, dentistry occupies a leading place in promoting the services it offers. Thus, over time there have appeared numerous marketing companies specialized in this area, which propose various strategies aimed at attracting both individuals with good oral health for period...

Full description

Bibliographic Details
Main Authors: Oprea-Valentin Busu, Cristina-Elena Andrei, Mihai-Narcis Popescu
Format: Article
Language:English
Published: Universitatea din Craiova 2020-12-01
Series:Annals of the University of Craiova: Economic Sciences Series
Subjects:
Online Access:http://feaa.ucv.ro/annals/v2_2020/013.pdf