Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy

This paper examines the International Student Competition on Place Brand­ing and Mediterranean Diet held in Fermo, Italy, in the context of the devel­opment of rural areas. This one-week food-related educational programme was organised by the University of Macerata’s Department of Education, Cultura...

Full description

Bibliographic Details
Main Authors: Sabrina Tomasi, Alessio Cavicchi, Gigliola Paviotti, Giovanna Bertella, Cristina Santini
Format: Article
Language:English
Published: Lodz University Press 2019-12-01
Series:International Studies: Interdisciplinary Political and Cultural Journal
Subjects:
Online Access:https://czasopisma.uni.lodz.pl/international/article/view/6988
_version_ 1819136170129358848
author Sabrina Tomasi
Alessio Cavicchi
Gigliola Paviotti
Giovanna Bertella
Cristina Santini
author_facet Sabrina Tomasi
Alessio Cavicchi
Gigliola Paviotti
Giovanna Bertella
Cristina Santini
author_sort Sabrina Tomasi
collection DOAJ
description This paper examines the International Student Competition on Place Brand­ing and Mediterranean Diet held in Fermo, Italy, in the context of the devel­opment of rural areas. This one-week food-related educational programme was organised by the University of Macerata’s Department of Education, Cultural Heritage and Tourism in collaboration with The Piceno Laboratory on the Mediterranean Diet, a local network of public and private stakehold­ers committed to the promotion of Fermo area as a touristic destination based on traditional gastronomy. The aim of this study was to understand how and to what extent such food-related educational events may con­tribute to providing students with the knowledge, expertise and soft skills needed for careers in the food tourism sector. Of interest also was how such events may benefit the development of rural areas. The ISC was founded in 2016 and continued in 2017, 2018 and 2019. In order to assess students’ perceptions about the experience, specifically regarding what they felt they had learned about food tourism, and which soft skills they had acquired or honed, 13 students who participated in the 2017 event were interviewed for a qualitative study. Moreover, the authors drew upon information gleaned from interactions with students and teachers, as well as with several important actors of the local food and tourism sector, in­cluding tourism and hospitality entrepreneurs and representatives of gov­ernment agencies, with whom they collaborated in the context of planning, running and evaluating the events. The findings show that the ISC can provide students with a good general understanding of the territory and practical knowledge about place branding and food tourism. In terms of career preparation, the combination of fieldwork activities with traditional lectures and group activities was particularly fruitful in promoting soft skills such as communication, efficient use of social media, teamwork, problem-solving and decision making.
first_indexed 2024-12-22T10:30:43Z
format Article
id doaj.art-a16cfec34caf445b9e6cd1f439ede9d8
institution Directory Open Access Journal
issn 2300-8695
language English
last_indexed 2024-12-22T10:30:43Z
publishDate 2019-12-01
publisher Lodz University Press
record_format Article
series International Studies: Interdisciplinary Political and Cultural Journal
spelling doaj.art-a16cfec34caf445b9e6cd1f439ede9d82022-12-21T18:29:21ZengLodz University PressInternational Studies: Interdisciplinary Political and Cultural Journal2300-86952019-12-012429512510.18778/1641-4233.24.076988Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, ItalySabrina Tomasi0Alessio Cavicchi1Gigliola Paviotti2Giovanna Bertella3Cristina Santini4Università di Macerata, Department of Education, Cultural Heritage and TourismUniversità di Macerata, Department of Education, Cultural Heritage and TourismUniversità di Macerata, Department of Education, Cultural Heritage and TourismUiT The Arctic University of Norway, School of Business and EconomicsUniversità Telematica San RaffaeleThis paper examines the International Student Competition on Place Brand­ing and Mediterranean Diet held in Fermo, Italy, in the context of the devel­opment of rural areas. This one-week food-related educational programme was organised by the University of Macerata’s Department of Education, Cultural Heritage and Tourism in collaboration with The Piceno Laboratory on the Mediterranean Diet, a local network of public and private stakehold­ers committed to the promotion of Fermo area as a touristic destination based on traditional gastronomy. The aim of this study was to understand how and to what extent such food-related educational events may con­tribute to providing students with the knowledge, expertise and soft skills needed for careers in the food tourism sector. Of interest also was how such events may benefit the development of rural areas. The ISC was founded in 2016 and continued in 2017, 2018 and 2019. In order to assess students’ perceptions about the experience, specifically regarding what they felt they had learned about food tourism, and which soft skills they had acquired or honed, 13 students who participated in the 2017 event were interviewed for a qualitative study. Moreover, the authors drew upon information gleaned from interactions with students and teachers, as well as with several important actors of the local food and tourism sector, in­cluding tourism and hospitality entrepreneurs and representatives of gov­ernment agencies, with whom they collaborated in the context of planning, running and evaluating the events. The findings show that the ISC can provide students with a good general understanding of the territory and practical knowledge about place branding and food tourism. In terms of career preparation, the combination of fieldwork activities with traditional lectures and group activities was particularly fruitful in promoting soft skills such as communication, efficient use of social media, teamwork, problem-solving and decision making.https://czasopisma.uni.lodz.pl/international/article/view/6988educational tourismfood tourismexperiential learningsoft skillsknowledgeemployability
spellingShingle Sabrina Tomasi
Alessio Cavicchi
Gigliola Paviotti
Giovanna Bertella
Cristina Santini
Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy
International Studies: Interdisciplinary Political and Cultural Journal
educational tourism
food tourism
experiential learning
soft skills
knowledge
employability
title Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy
title_full Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy
title_fullStr Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy
title_full_unstemmed Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy
title_short Assessing the Learning Outcomes of Food-related Educational Tourism Events for University Students: The Case of the International Student Competition of Fermo, Italy
title_sort assessing the learning outcomes of food related educational tourism events for university students the case of the international student competition of fermo italy
topic educational tourism
food tourism
experiential learning
soft skills
knowledge
employability
url https://czasopisma.uni.lodz.pl/international/article/view/6988
work_keys_str_mv AT sabrinatomasi assessingthelearningoutcomesoffoodrelatededucationaltourismeventsforuniversitystudentsthecaseoftheinternationalstudentcompetitionoffermoitaly
AT alessiocavicchi assessingthelearningoutcomesoffoodrelatededucationaltourismeventsforuniversitystudentsthecaseoftheinternationalstudentcompetitionoffermoitaly
AT gigliolapaviotti assessingthelearningoutcomesoffoodrelatededucationaltourismeventsforuniversitystudentsthecaseoftheinternationalstudentcompetitionoffermoitaly
AT giovannabertella assessingthelearningoutcomesoffoodrelatededucationaltourismeventsforuniversitystudentsthecaseoftheinternationalstudentcompetitionoffermoitaly
AT cristinasantini assessingthelearningoutcomesoffoodrelatededucationaltourismeventsforuniversitystudentsthecaseoftheinternationalstudentcompetitionoffermoitaly