Multimodal metaphors in a Sino-British co-produced documentary

Abstract Metaphor is an important tool for people to use in their perception of the world, but its representational forms vary across genres. Using Nvivo 12 plus as a tool, this study employs a combination of quantitative and qualitative methods to investigate the multimodal metaphorical representat...

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Bibliographic Details
Main Author: Xixi Wei
Format: Article
Language:English
Published: Springer Nature 2024-02-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-02739-6