Multimodal metaphors in a Sino-British co-produced documentary
Abstract Metaphor is an important tool for people to use in their perception of the world, but its representational forms vary across genres. Using Nvivo 12 plus as a tool, this study employs a combination of quantitative and qualitative methods to investigate the multimodal metaphorical representat...
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Format: | Article |
Language: | English |
Published: |
Springer Nature
2024-02-01
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Series: | Humanities & Social Sciences Communications |
Online Access: | https://doi.org/10.1057/s41599-024-02739-6 |