Short food supply chains from a social media marketing perspective: a consumer-oriented study in Spain
The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Bologna University press
2019-03-01
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| Series: | New Medit |
| Subjects: | |
| Online Access: | https://newmedit.iamb.it/2019/03/15/short-food-supply-chains-from-a-social-media-marketing-perspective-a-consumer-oriented-study-in-spain/ |