Industry-wide competitiveness assessment through fuzzy synthetic evaluation: the case of cement industry
This study aims to develop a fuzzy force assessment model (FFAM) for quantifying industry-wide competition conditions (ccs) using five-force framework. It employed fuzzy synthetic evaluation to assess ccs of forces and industry, and real case of Turkish cement industry was demonstrated. As a result,...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2017-02-01
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| Series: | Journal of Business Economics and Management |
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| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/745 |