Industry-wide competitiveness assessment through fuzzy synthetic evaluation: the case of cement industry

This study aims to develop a fuzzy force assessment model (FFAM) for quantifying industry-wide competition conditions (ccs) using five-force framework. It employed fuzzy synthetic evaluation to assess ccs of forces and industry, and real case of Turkish cement industry was demonstrated. As a result,...

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Bibliographic Details
Main Author: Serdar Ulubeyli
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2017-02-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/745