Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University
Introduction: In the past, marketing was used only in business and had no role in education. The role of educational institutions was to serve the community, conduct research activities and teach students the skills that were useful to them in the workplace. In fact, these institutions were only use...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Yazd University
2022-11-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2949_d8cecfbd8551c8e3b078b93b47613c84.pdf |