Identifying a Comprehensive Theoretical Picture of Blue Ocean Strategy
Taking into account the growing concerns about the concept of the blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that...
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| Format: | Article |
| Language: | English |
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University of Djelfa
2019-09-01
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| Series: | مجلة بحوث الادارة والاقتصاد |
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| Online Access: | https://mer-j.com/merj/index.php/merj/article/view/41 |