The Experimental Survey on Role of Gamification on Employee Loyalty and Motivation

This research has been done to investigate the effect of gamification on employees' motivation and loyalty. This work is a strategic, experimental and applied research and the data have been collected using a questionnaire. The statistical population of this research includes all Babolsar branc...

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Bibliographic Details
Main Authors: Aboalhassan Hosseini, Mehdi raoof
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2019-09-01
Series:مطالعات مدیریت بهبود و تحول
Subjects:
Online Access:https://jmsd.atu.ac.ir/article_10419_76772038c8028671629a5aa70f3fbb95.pdf