Consumer behavior prediction and marketing strategy optimization based on big data analysis
A large amount of user data on network platforms contains rich treasures, and the mining and development of user consumption behavior in combination with big data provide new possibilities for enterprise precision marketing. In this paper, a consumption behavior prediction model is constructed based...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns.2023.2.01630 |