Predicted vs. Perceived Weight Based on Packaging Design
Product packaging can serve as a medium that conveys information and concepts regarding its contents. Previous research showed that a product image (visual object) spatially located at the bottom of the package led consumers to evaluate the product to be visually heavier in comparison to an image lo...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.003/_html/-char/en |