When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret the persuasive content that minors are exposed to via mobile phones was ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Cogitatio
2022-03-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4720 |