Upgrading a marketing channels role
As one of the marketing mix instruments, marketing channels were usually behind other instruments (product, price and promotion). Many companies regarded marketing channels as something that was 'left' after more important strategies of price, product and promotion were created. In recent...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2002-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710202097T.pdf |