The application of geographic information systems in destination marketing

Contemporary business trends influence tourism destinations to use advantages that modern information technology provides. Geographic information systems (GIS) could be used for those purposes, especially in area of marketing management. In this regard, the subject of this paper is to determine if G...

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Bibliographic Details
Main Authors: Popović Milica, Milićević Snežana
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2021-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2021/1450-79512102033P.pdf