The application of geographic information systems in destination marketing
Contemporary business trends influence tourism destinations to use advantages that modern information technology provides. Geographic information systems (GIS) could be used for those purposes, especially in area of marketing management. In this regard, the subject of this paper is to determine if G...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2021-01-01
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Series: | Ekonomski Pogledi |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2021/1450-79512102033P.pdf |