EVOLUTION OF EUROPEAN GM-FREE STANDARDS: REASONING OF CONSUMERS AND STRATEGIC ADOPTION BY COMPANIES

In this article, we discuss reasoning of consumers and strategic adoption behavior of producers and retailers with respect to genetically modified-free (GM-free) quality standards in Europe. We argue that there are three major reasons why a mandatory GM labeling scheme differs from a voluntary proce...

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Bibliographic Details
Main Authors: Thomas J. VENUS, Justus H.H. WESSELER
Format: Article
Language:English
Published: Slovak University of Agriculture 2015-11-01
Series:Review of Agricultural and Applied Economics
Subjects:
Online Access:http://roaae.org/wp-content/uploads/2015/09/RAAE_02_2015_Venus_Wesseler.pdf