EVOLUTION OF EUROPEAN GM-FREE STANDARDS: REASONING OF CONSUMERS AND STRATEGIC ADOPTION BY COMPANIES
In this article, we discuss reasoning of consumers and strategic adoption behavior of producers and retailers with respect to genetically modified-free (GM-free) quality standards in Europe. We argue that there are three major reasons why a mandatory GM labeling scheme differs from a voluntary proce...
Main Authors: | Thomas J. VENUS, Justus H.H. WESSELER |
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Format: | Article |
Language: | English |
Published: |
Slovak University of Agriculture
2015-11-01
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Series: | Review of Agricultural and Applied Economics |
Subjects: | |
Online Access: | http://roaae.org/wp-content/uploads/2015/09/RAAE_02_2015_Venus_Wesseler.pdf |
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