An innovative service process development based on a reference model
This article examines the new service development (NSD) process, focusing specifically in a case of a financial service, guided by the following research questions: what are the processes and practices used in the development and design of new financial services? How the results of the financial NSD...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2015-06-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://producaoonline.org.br/rpo/article/view/1933 |