Investigating the effect of website attractiveness on brand love (Case study: Tejarat Bank of Tehran province)
Today, with the sweeping changes and the change of many banking operations through cyberspace, the role of attractive portals and bank websites have become more and more prominent. On the other hand, one of the types of relationships that consumers establish with the brand is the feeling of love for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Rasht: Javad Deljoo Shahir
2019-12-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
| Subjects: | |
| Online Access: | https://www.nasme-journal.ir/article_181202_d41d8cd98f00b204e9800998ecf8427e.pdf |