Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques
Objective: The purpose of this research is to identify anti-marketing strategies and ultimately to prioritize solutions using multi-criteria decision-making techniques. Methods: This research is a hybrid combination of exploratory type consisted of both qualitative and quantitative stages in which a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_67128_182c72435335675db5047745a1cfea11.pdf |