Application of the relationship marketing model in tourist firms
The aim of the article. The following paper presents the model of the relationship marketing in tourist services. The results of the analysis. In the first part the theoretical basis knowledge (the elements and results) about relationship marketing have been presented. Apart from that the theory of...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_3_48_54_0.pdf |