Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household sh...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
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Vilnius Gediminas Technical University
2013-02-01
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Series: | Journal of Business Economics and Management |
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Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/3708 |
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author | Noemí Martínez-Caraballo Manuel Salvador Carmen Berné Pilar Gargallo |
author_facet | Noemí Martínez-Caraballo Manuel Salvador Carmen Berné Pilar Gargallo |
author_sort | Noemí Martínez-Caraballo |
collection | DOAJ |
description | This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period. |
first_indexed | 2024-12-18T14:27:44Z |
format | Article |
id | doaj.art-a2661b255ff64112b1814907792fec59 |
institution | Directory Open Access Journal |
issn | 1611-1699 2029-4433 |
language | English |
last_indexed | 2024-12-18T14:27:44Z |
publishDate | 2013-02-01 |
publisher | Vilnius Gediminas Technical University |
record_format | Article |
series | Journal of Business Economics and Management |
spelling | doaj.art-a2661b255ff64112b1814907792fec592022-12-21T21:04:40ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332013-02-0114110.3846/16111699.2012.707151Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel dataNoemí Martínez-Caraballo0Manuel Salvador1Carmen Berné2Pilar Gargallo3Dirección y Organización de Empresas, Centro Universitario de la Defensa, Academia General Militar,University of Zaragoza, Carretera de Huesca, s/n., 50090, Zaragoza, SpainEstructura e Historia Económica y Economía Pública, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, SpainDirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, SpainEstructura e Historia Económica y Economía Pública, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, SpainThis paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period.https://journals.vgtu.lt/index.php/JBEM/article/view/3708Bayesian inferencefast moving consumer goods (FMCG)MCMCmultiple-store shoppingpurchasing patternsstore choice |
spellingShingle | Noemí Martínez-Caraballo Manuel Salvador Carmen Berné Pilar Gargallo Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data Journal of Business Economics and Management Bayesian inference fast moving consumer goods (FMCG) MCMC multiple-store shopping purchasing patterns store choice |
title | Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data |
title_full | Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data |
title_fullStr | Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data |
title_full_unstemmed | Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data |
title_short | Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data |
title_sort | towards a dynamic analysis of multiple store shopping evidence from spanish panel data |
topic | Bayesian inference fast moving consumer goods (FMCG) MCMC multiple-store shopping purchasing patterns store choice |
url | https://journals.vgtu.lt/index.php/JBEM/article/view/3708 |
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