Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data

This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household sh...

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Main Authors: Noemí Martínez-Caraballo, Manuel Salvador, Carmen Berné, Pilar Gargallo
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2013-02-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/3708
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author Noemí Martínez-Caraballo
Manuel Salvador
Carmen Berné
Pilar Gargallo
author_facet Noemí Martínez-Caraballo
Manuel Salvador
Carmen Berné
Pilar Gargallo
author_sort Noemí Martínez-Caraballo
collection DOAJ
description This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period.
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spelling doaj.art-a2661b255ff64112b1814907792fec592022-12-21T21:04:40ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332013-02-0114110.3846/16111699.2012.707151Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel dataNoemí Martínez-Caraballo0Manuel Salvador1Carmen Berné2Pilar Gargallo3Dirección y Organización de Empresas, Centro Universitario de la Defensa, Academia General Militar,University of Zaragoza, Carretera de Huesca, s/n., 50090, Zaragoza, SpainEstructura e Historia Económica y Economía Pública, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, SpainDirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, SpainEstructura e Historia Económica y Economía Pública, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, SpainThis paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period.https://journals.vgtu.lt/index.php/JBEM/article/view/3708Bayesian inferencefast moving consumer goods (FMCG)MCMCmultiple-store shoppingpurchasing patternsstore choice
spellingShingle Noemí Martínez-Caraballo
Manuel Salvador
Carmen Berné
Pilar Gargallo
Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
Journal of Business Economics and Management
Bayesian inference
fast moving consumer goods (FMCG)
MCMC
multiple-store shopping
purchasing patterns
store choice
title Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
title_full Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
title_fullStr Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
title_full_unstemmed Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
title_short Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
title_sort towards a dynamic analysis of multiple store shopping evidence from spanish panel data
topic Bayesian inference
fast moving consumer goods (FMCG)
MCMC
multiple-store shopping
purchasing patterns
store choice
url https://journals.vgtu.lt/index.php/JBEM/article/view/3708
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AT manuelsalvador towardsadynamicanalysisofmultiplestoreshoppingevidencefromspanishpaneldata
AT carmenberne towardsadynamicanalysisofmultiplestoreshoppingevidencefromspanishpaneldata
AT pilargargallo towardsadynamicanalysisofmultiplestoreshoppingevidencefromspanishpaneldata